DEAR PUBLICITY SEEKER,

• The business owner
• The director of a local non-profit or community services organization
• The chairperson of a neighborhood event
• The burgeoning author or artist
• The religious or youth group leader

Publicity Professor will help you save tens of thousands of dollars in professional fees and maximize your opportunities to appear in your local media-newspapers, magazines, radio and television. This book will guide you through the steps to develop an in-house public relations program, to create and distribute publicity and promotional materials, and to contact and build relationships with media representatives.

I have operated a one-man PR shop for more than 15 years, yet I have managed ongoing promotions, events, awards and product launches for international Fortune 500 companies. You don’t need a huge budget or a separate department of high-paid professionals to generate publicity. If your message is clear, timely, and prepared according to the requirements of each medium, you can achieve superior results.

I have presented simple tools, helpful hints and many cost-saving methods in Publicity Professor, including specific templates for publicity materials with complete explanations and easy-to-follow instructions.

Now you can communicate with your target audience without spending another dollar on paid advertising.