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View Chapters 1 - 10 | 11 - 20 | 20 - 25

Chapter 1: The Public Relations Plan

Learn how to prepare an annual, comprehensive PR program from the easy-to-follow outline in this chapter.

Chapter 2: Press Kits

Learn how to create a complete kit to attract serious attention from the media.

Chapter 3: Press Releases - News Release vs. Feature Release

Learn the difference between features and news and use sample templates to create press releases that generate results.

Chapter 4: The Fact Sheet

Learn how create an easy-to-read "Just the Facts" sheet and earn the respect of any editor by making his or her job easier.

Chapter 5: Photographs and Photo Captions

Learn why a picture is truly worth a thousand words and provides a better opportunity for publicity. Newspapers don't have space for your thousand words, but your publicity photo may be just what they need to complete a page layout.

Chapter 6: Executive Biographies, or Bios

Learn how to present yourself or your senior management as industry experts and a reliable resource for editors.

Chapter 7: Matte Feature

Learn how to take complete control of your message. Write a feature article that is more likely to be printed word-for-word in hundreds of newspapers than a standard press release.

Chapter 8: News and Feature Wire Services

Learn how to send instantly your press release or news alert to local, regional and national media outlets and representatives. Learn how to send timely feature stories about your business, product, service or cause to feature editors and program directors.

Chapter 9: Media Distribution

Learn how to target specific editors and assignment desks by region or specialty.

Chapter 10: Media Distribution Schedule

Learn how to prepare publicity materials and releases in advance, according to standard media schedules and deadlines.

View Chapters 1 - 10 | 11 - 20 | 20 - 25

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Copyright ©2008, David Forman. All rights reserved.