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INSIDE PUBLICITY PROFESSOR: PUBLIC RELATIONS PLANNINGView Chapters 1 - 10 | 11 - 20 | 20 - 25 Chapter 11: Media AlertsLearn how to prepare and use media alerts to convince editors and news directors to assign a reporter and/or camera crew to cover your specific news event.
Chapter 12: Special EventsLearn how to plan and host or sponsor events or campaigns that attract great press coverage.
Chapter 13: Celebrity Appearances and EndorsementsLearn how to obtain celebrity endorsements without paying huge appearance or speaking fees.
Chapter 14: B-Roll Video and ScriptLearn how to "produce" a video story segment that is more likely to be broadcast by local, cable and even national television networks.
Chapter 15: Video News Releases (VNR) and Satellite Media Tours (SMT)Learn how to prepare and control the contents of Video News Releases and Satellite News Tours.
Chapter 16: The Pitch LetterLearn how to write a correct "pitch" letter that attracts editors because you've made their jobs easier.
Chapter 17: InterviewsLearn how to be recognized by the media as an expert for specific industries and issues. Learn how to be proactive and recommend a topic to editors that will result in an "on-air" or print interview.
Chapter 18: Industry AssociationsLearn how to organize and manage a unique professional association; promote membership and participation by local industry leaders; and create opportunities for association members to be quoted in the press.
Chapter 19: Community Service SponsorshipsLearn how to sponsor community service awards that recognize the good works of local citizens and attracts the interest of news and feature editors.
Chapter 20: Local Sports and Community SponsorshipsLearn how to support the leisure and athletic team activities of your target audience to create brand recognition, loyalty and local press coverage.
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| Copyright ©2008, David Forman. All rights reserved. | |||