Publicity Professor Header
Publicity Professor Home About Author David Forman Inside the Publicity Professor Book Praise for Publicity Professor Contact David Forman Order the Book
SPecial Free PR

INSIDE PUBLICITY PROFESSOR: PUBLIC RELATIONS PLANNING


View Chapters 1 - 10 | 11 - 20 | 20 - 25

Chapter 21: Radio Promotion and Tie-ins

Learn how to develop promotional partnerships with radio stations: invite radio personalities or "party crews" to appear at your event, arrange a remote live broadcast from your location, give away tickets to events promoted by the station, or purchase radio advertising to support your event.

Chapter 22: Newsletters

Learn how to create a newsletter with timely and important customer information, prepare a mailing list and regular distribution schedule and develop a reputation as an expert with media outlets.

Chapter 23: Advertising as Publicity

Learn how to create an advertising campaign with the primary purpose of generating publicity.

Chapter 24: Awards Programs

Learn how to create an industry awards program to reinforce your reputation as an expert within your industry.

Chapter 25: Break the Rules!

Learn how a unique event or unusual story angle attracts media attention.

Conclusion and Publicity Resources


View Chapters 1 - 10 | 11 - 20 | 20 - 25


Order Publicity Professor and Get a FREE Email Consultation
Home | About the Author | Inside the Book | Publicity Professor Praise | Contact the Author | Order the Book
Copyright ©2008, David Forman. All rights reserved.